Nyioki Beauty was founded by a daughter, mom, and wife; a woman who has so many feelings. At Nyioki Beauty, we believe you matter. We created this brand to be a place where everyone feels welcome, no matter how they’re feeling on any given day. Whether you’re feeling confident, joyful, overwhelmed, hopeful, or somewhere in between, your feelings are valid. Too often, people are told to hide or ignore how they feel. We believe your emotions deserve to be acknowledged, not invalidated. We hope our products allow you to confidently or even quietly express yourself, because your feelings are beautiful.